At the start of each year, there is always a lot of predictions for the year ahead and the latest marketing trends! As we near the end of the first half of 2016, it as good time as ever to reflect on the early predictions and see how they worked out since. In this article we will illustrate the latest trends in digital marketing which look set to continue into the rest of 2016.
First, something we all knew for quite a while. Traditional vs Digital Marketing already being one-sided match became even more so; the prevalence of online channels influence is clear with 82% of purchasers researching online against 4% using offline only.
Furthermore, the research data below (dated from February this year, conducted by smartinsights.com) clearly shows dominance of content marketing segment.